I think this is also why they release so late in the week. News usually happens before they record.

“We broadcast most episodes live on Wednesday nights at 8 PM US Eastern time.”<a href="https:&#x2F;&#x2F;atp.fm&#x2F;live" rel="nofollow">https:&#x2F;&#x2F;atp.fm&#x2F;live</a>

I think they usually record on Tuesdays, so not long

&quot;The market sees all, knows all and will be there from the beginning of time until the end of the universe (the market has already priced in the heat death of the universe).&quot;

which news? this one or the daily middle east blunder.

Look like it briefly went down to above what it started today at.

$AAPL down almost 1% after-market on this news

I&#x27;d go with &quot;John Ternus to become Apple CEO[, replacing Tim Cook]&quot;the bit in brackets ain&#x27;t even necessary since we all know Tim is the CEO

Suggest changing the title to include both parts, if they fit: &quot;Tim Cook to become Apple Executive Chairman, John Ternus to become Apple CEO&quot;

It&#x27;s more the hope that he can bring the culture embedded in the hardware division over to software, which hopefully results in better software.

Software people, in my very direct experience, are terrible at hardware... While in jest, I do think most software engineer&#x27;s understanding of hardware abstractions is pretty poor and does disservice to the hardware they run on.I know between Moore&#x27;s Law and Gate&#x27;s Law which one I would prefer to be the industry standard... <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Andy_and_Bill%27s_law" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Andy_and_Bill%27s_law</a>

This is actually one thing I think will be great as AI coding agents get better. Companies whose main expertise is hardware might start producing better software.There are so many little bugs in consumer-facing apps that hit the ‘sweet’ spot of being incredible little annoyances that just aren’t worth putting an engineer on for a week to fix, but which are totally worth having an engineer throw an agent onto them.

The whole idea of (good times) Apple was hardware and software made coherently by the same people though.

Well, and aspect of hardware dev that lacks in software dev is testing. A mistake in hardware is much harder to correct once it leaves the factory vs a mistake in software. A large portion of hardware budget is ultimately spent on QA.I have to think some of that attitude would be good for apple&#x27;s software division.It&#x27;s not as if ternus will be writing code directly, he&#x27;s managing managers. Hopefully that means he&#x27;ll demand and budget more for QA.

In many cases, yes, but it really depends a lot on the person. I have a computer hardware degree but have led both software and UX teams. If you have a hardware background, you’re going to have to acquire a software background before you can lead software teams. What you can’t do is lead a software team like a hardware team (or vice versa).

I&#x27;ve worked for 40+ years with a hardware guy and he&#x27;s great at software, for one reason: attention to detail. In hardware, you have to test, test and test. There&#x27;s no &quot;fixed it later with a patch&quot; (for the most part).I don&#x27;t have a lot of samples, just one. So, YMMV.

Ternus is foremost a manager though. Maybe he is also a hardware guy and that&#x27;s the secret behind the success he had with Apple&#x27;s hardware team, but I hope it&#x27;s transferable to getting the most out of the software teams too.

Hardware people, in my very direct experience, are terrible at software. But we can hope.

How do you feel about their trackpad? I think they’re the best on the market.

&gt; their laptops have great internals but are terrible from a usage perspective — I like to imagine their system board in a Thinkpad X1 Carbon chassis with native Linux!I don&#x27;t know about Thinkpads, but the utterly pleasant glass trackpad is still one of the things I cannot find on most non-Mac laptops, despite every manufacturer being able to copy it for years.The closest I&#x27;ve found are the Surface laptop&#x2F;cover trackpads, but they have their own set of reliability and repairability issues.As a MacBook user, I very rarely want to use a mouse except for gaming. THe trackpad is delightful enough for the bulk of my use cases.

&gt; I tend to disagree to a point: their laptops have great internals but are terrible from a usage perspective — I like to imagine their system board in a Thinkpad X1 Carbon chassis with native Linux!&gt; But HW is at least improving (eg. they added anti-reflective screen option), and SW is very much not.And I would disagree with the idea that I should be running Linux on my primary machine. As a developer, I&#x27;ve faced enough &quot;death by a thousand cuts&quot; situations from running Linux on my personal router and servers to let it anywhere close to my main computer.Don&#x27;t even get me started on the hardware quality of Mac laptop including their stellar trackpads, screens and the smallest details like the quality of the hinge. I can still open my 5 year old Mac with a single finger and the hinge is as solid as the day I bought it.As someone who&#x27;s also particular about user experience, Linux always fails at this. If you have good UX, that means you can critically think for what a user wants from a computer, and can determine what should and shouldn’t be prioritized. UX is never a first-class citizen on Linux, and for all the issues with Tahoe, macOS still has enough residual quality left in it to not feel like I&#x27;m constantly fighting the operating system.Simple example: I want HDR on Linux. Should be easy right? Just switch to Plasma under Wayland? Then do a one time config so mpv can play HDR. Oh and no browsers support it so good luck. Games need gamescope and flags to be set.I want my computer to work, not for me to work as an integration engineer. So I use my Mac and it just works™. So I just let Linux live where I feel it works best, in servers and headless environments.

They are leaps and bounds above any other laptop on the market. Who wants a plastic chasis and nub in 2026 over a modern Macbook Air.

I tend to disagree to a point: their laptops have great internals but are terrible from a usage perspective — I like to imagine their system board in a Thinkpad X1 Carbon chassis with native Linux!But HW is at least improving (eg. they added anti-reflective screen option), and SW is very much not.

Granted I have a big ol&#x27; head, but I like the metal frame in all its heft - they feel ultra durable and I don&#x27;t worry about throwing them in a bag.

They were touting ultralight ultra light thin metals for a while there, but never really followed up past the SIM ejection tools.The main reason I haven’t purchased a Vision Pro is they have all sorts of glass on the front. I live alone and don’t need to share my eyes with an empty room, and even I did I would rather have a screen I could control to make a funny mask with. That screen is a step too far with not giving users control.

Short-term, I&#x27;m just hoping this means the AirPods Max (and Vision Pro too, I guess) get a redesign that ditches all the uncomfortably heavy metal shells.

“When we started out with maps, it was an ambitious undertaking. It was bumpy…”And I know many engineers within Apple that had been testing Maps before it shipped and they were filing bugs about it. It shipped anyway.

There&#x27;s some irony there in that the whole maps fiasco lead to firing of Forstall which allowed Ive to become head of design, which basically led to the current state of macOS design.I do wish that some day someone will tell the story of what happened during that time. Maps was bad at launch yes, but it also wouldn&#x27;t get better without people contributing more data, and the fact that it took a decade to slowly improve implies that there&#x27;s nothing anyone could have done to get it right &quot;off the bat&quot;. It still feels to me Forstall was set up as the fall guy, especially considering no one was fired for antennagate.

What is he smoking?!? Apple Maps was fine a few years ago, but these days it routes me to the wrong place about as often as organic maps, and siri is completely broken. It renders a blue dot showing where I am, and responds “I do not know where you are”.Also, the UI for it keeps getting more cluttered, and they announced that in-map ads are coming Q2-3 2026.

I’m sure it’s amazing in California or the US. So often I think how much better products would be if the people responsible would have to use them for a week outside of the happy path.Example: Taking the airport train instead of a private driver and realizing there’s no luggage racks, staying in a regular hotel room and realizing there’s no light in front of the mirror, only behind you. So many examples like that on a daily basis.

That&#x27;s worrying, because Apple Mpas is still a borderline useless hot mess.

&gt;And Apple Maps today is absolutely amazing.Perhaps that is the case in the US, but in Poland, I haven&#x27;t had a single app guide me into the literal bushes as many times as Apple Maps does. The straw that broke the camel&#x27;s back was when, I shit you not, the navigation aspect literally expected me to drive through a lake.

Apple Maps is definitely not amazing in India. All it&#x27;s good for is &quot;Find My.&quot; Only Google is accurate and has good traffic data.

Oh I remember this quote. I thought it was quite a good one because he’s right. At least in the US, apple maps is better than google maps for most purposes.

&gt;And Apple Maps today is absolutely amazing.That has not been my experience, I&#x27;ve got a Honda CB125F which uses Apple Maps for their on screen navigation.I live in Lisbon and I wanted to Almada which is directly South from Lisbon. For reasons beyond me, Apple Maps kept telling me to go North and North and North, I tried restarting the navigation multiple times, but in the end I had to switch to Google Maps which did mean that I didn&#x27;t have on screen navigation, only the audio ones, but at least it immediately told me to go South.In my eyes, this is a critical failure.

Ternus recently gave an interview where he said this about the initial flop of Apple Maps:&gt; “When we started out with maps, it was an ambitious undertaking. It was bumpy,” said Ternus. “But the team had just been over the years just pushing and pushing and pushing. And Apple Maps today is absolutely amazing. If you have the vision and you&#x27;re persistent and you keep working at it, you can take something you know that has a rocky start and turn it into something great.”Here&#x27;s hoping he recognizes that Apple&#x27;s current generation of software is in the &quot;rocky start&quot; phase, not the &quot;pushing and pushing&quot; phase and definitely not the &quot;absolutely amazing&quot; phase. Time will tell...<a href="https:&#x2F;&#x2F;www.tomsguide.com&#x2F;computing&#x2F;apples-joz-and-ternus-on-smart-glasses-the-macbook-neo-and-whats-next-for-ai" rel="nofollow">https:&#x2F;&#x2F;www.tomsguide.com&#x2F;computing&#x2F;apples-joz-and-ternus-on...</a>

What technological advance is there for high quality complex software?The advances that made Apple Silicon possible were, fundamentally, TSMC and ARM. These were the material conditions that had to exist in order for a tech company to capitalize on a new generation of vertically integrated chip design. Now what&#x27;s the conditions for next generation Mac OS? What research advances or software engineering paradigms that are mature enough for adoption? The state of Apple software isn&#x27;t just due to mismanagement, it is, but the success of the hardware entails technology nodes as a confounding factor.

Their UX has been getting worse. No arguments there. But I feel the nuts and bolts under the covers slowly prods along in the right direction.

The Apple Vision Pro hardware is remarkable.

Regardless of your opinion of its present iteration, the whole push is for their AR&#x2F;VR layered UI&#x2F;UX shift - not just another random redesign they threw at the wall.

I hated liquid glass at first, but now i&#x27;ve come to appreciate it. It grows on you

I really hope they fire whoever is in charge of Liquid Glass. Whoever is leading Apple software has run out of ideas. Of all the countless things they could be doing in software, we got the useless Liquid Glass refactor.

This. I just want Freeform usable on iPadOS again.Since 26 upgrade it is unusable with 100+ notes. It looks like they merged iOS variant with Macos one. Constant freezes, random unsaves, device gets boiling hot. No fix with factory reset. I love the HW but SW needs more love.

I switched from M1 MBP to Asus Zenbook S16 with Ryzen HX370. A bit better performance, better screen, design, comparable battery, ok keyboard... I switched mostly because I was missing my previous Linux setup. But that was only possible several years afterwards, and if you try to compare it to the M5 Pro...

I&#x27;ve got the smallest version of the m1 macbook air when they came out. It&#x27;s still my daily driver when I&#x27;m not on my corporate T14 gen 6 I7 with 32gb of ram, and while it no longer outperforms my corporate computer it keeps up well enough while being cold to the touch and noiseless. It&#x27;s also significantly lighter and has better battery life despite being old, though corporate does kill a lot of that on the pc.Not being able to feel that it&#x27;s turned on is basically the primary feature of a laptop for me. I&#x27;ve wanted to switch my personal device to linux for a while, but there just... isn&#x27;t... one. I know I could run linux on the macbook, but the point here is that there is nothing which compares, not even at higher prices.

When I bought a Macbook M1 years ago, then was forced to switch back to a PC and wanted to have something similar in quality - I realized there&#x27;s NOTHING that compares at ANY price point, let alone $1000.

Well, that certainly would be one way to wipe billions from their share price overnight.The only way Linux on Mac will become a reality is if it&#x27;s legislated.

As a power user, ThinkPad T (maybe P also) series is better for me (and it&#x27;s not that close). I run Linux on it.

&gt; Apple will recognise that power users, engineersThey will not. Recognizing the value of power users and engineers looks deeply un-Apple to me.

I also hope they recognize power users it’s very limited customization they offer unlike Linux and windows . The only thing holding them back is their software . If they could try make games compatible or introduce more customization options and more options other than Xcode for swift it would be the most amazing OS

I doubt we&#x27;ll see it, but one thing I&#x27;d really like is for them to release cleaner drivers or specs for the hardware in Intel Macs. Now that they&#x27;re committed to removing Intel support from the OS, it would be really nice not to consign all of that functional, high-performing hardware to the bin.At the moment, I have a 2018 Mac Mini with a 12-core i7 and 64GB of RAM that is more limited in OS choice and hardware support than the 2012 Mac Mini sitting next to it, because the inner workings of the T2 chipset in particular and various other components have to be reverse-engineered bit by bit.

It&#x27;s not what everyone wants but Apple supports Linux containers [1]. I&#x27;ve used it and it works well.[1]: <a href="https:&#x2F;&#x2F;opensource.apple.com&#x2F;projects&#x2F;container&#x2F;" rel="nofollow">https:&#x2F;&#x2F;opensource.apple.com&#x2F;projects&#x2F;container&#x2F;</a>

My only hope, however unlikely, is that Apple will recognise that power users, engineers and gamers would really really appreciate running Linux on Macs and they write some drivers for it.There are literally no PC laptops with the quality or hardware offered by even the cheapest MacBook - the software, while fine for general consumers, creators, and some developer workloads, tragically holds back its potential something fierce.

I think lots of backend stuff is getting better over time, but I fail to think of a single thing facing a regular consumer.

I also feel burned by that, but to be fair, is there any software in the world that&#x27;s not getting worse and worse?

I&#x27;m hoping that they&#x27;ll finally ditch the sleazy anti-consumer tactics, and just focus on providing real value through real quality. They&#x27;re definitely in a position where they can do so.Right to repair with aftermarket parts and app installs from any source without Apple&#x27;s permission. Then I&#x27;ll consider using an iPhone.

For context, I have been a Microsoft fanboy for years, a .NET Developer for over a decade, my one Windows machine (I also love Linux ;) is a Microsoft made product, with all factory defaults, because Windows in the past has always been very stable for me if I don&#x27;t go around tweaking things. For some reason however, my Windows copy on an official Microsoft device has been slowed to a crawl for like 3 years now, which is a bit concerning because I had it for a good 2 years before that. None of my Linux devices have this problem, and when I install Linux on any formerly Windows device, it brings new life to the device, and they last way longer than if I had just kept Windows.

Agree, Microsoft needs to be next in my eyes. They have really degraded Windows. I do not know how Bill Gates uses a computer and doesnt lose his colossal shit at how garbage it is on high end Microsoft made devices.

I don&#x27; really understand where people&#x27;s enthusiasm for the hardware comes from (aside from the chips).
They have corrected many of the functional compromises of the Ive era, but it seems otherwise unambitous.
The recent Pro iPhones have a certain unflattering chunkiness. 
MacBooks have also grown to an uncomfortable weight and lost some of the elegance of prior design.
They also suffer from an unnecessarily huge notch.
On top of that there are a number of products whose usability concerns never got addressed. AirPods Max and Vision Pro are too heavy to wear for a long time and the ergonomic travesty of using and ridiculousness of charging the Magic Mouse remain unaddressed. Apple Watches got a tenth of the standby time of Garmin and other sport watches.It&#x27;s not that the hardware is horrible, but I think if it weren&#x27;t for the ecosystem and chips most Apple products would seem quite unremarkable.

I really think Craig needs to go. I can&#x27;t remember a single software decision under his tenure that is good. Having said that I don&#x27;t know who can replace him.Bertrand Serlet, Avie Tevanian, Scott Forstall were all great with software directions.Craig feels like a people pleaser. Which may be great for modern or current Silicon Valley where everything has a softer approach. But pleasing everyone means there is no unity and direction. Software stack that is less cohesive.I still to this day do not believe Swift is the right path, in both technical and philosophical approach.

Wow. Hopefully, Ternus will bring what he brought to Apple&#x27;s hardware to their software. The hardware is leaps and bounds ahead of anything else, but their software gets worse and worse every generation. I&#x27;m glad to hear this.

Yeah. Can we get a title change please?Among the dup stories submitted, this one has the best content but the worst title.

&quot;Tim Cook to become Apple Executive Chairman&quot;*John Ternus to become Apple CEO*Talk about burying the lede, lmao.

I disagree. They should bring quality back before reintroducing more changes. Okay, maybe that means dropping Liquid Glass. But also readopt the HIG. Increase stability and performance and reduce attack vector.

John Ive was the catalyst for the horrible UX that macOS has now.

If Apple really wants to keep their long term users in its ecosystem, it should really drop stupid Liquid glass design, stop making macOS look like its mobile OSs, and bring skeuomorphism back, which was removed by John Ive.

There were several exec departures in 2025, <a href="https:&#x2F;&#x2F;archive.is&#x2F;JcYOY" rel="nofollow">https:&#x2F;&#x2F;archive.is&#x2F;JcYOY</a>Srouji stays to lead hardware, <a href="https:&#x2F;&#x2F;www.macrumors.com&#x2F;2026&#x2F;04&#x2F;20&#x2F;srouji-chief-hardware-officer&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.macrumors.com&#x2F;2026&#x2F;04&#x2F;20&#x2F;srouji-chief-hardware-o...</a><pre><code> Johny is one of the most talented people I have ever had the privilege to work with. He has played a singular role in driving Apple&#x27;s silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple&#x27;s chief hardware officer.</code></pre>

Someone archive the leadership page :) to be referenced 12 months from when John takes over

&gt; interested to see what Ternus&#x27; first few moves areAs it happens with most big corp c-suite transitions (see: Amazon), a lot of powerful executives will have to make way for the new CEO&#x27;s chosen ones, and what those chosen few do (in lieu of asserting new found power) will dictate the short-term.

Very glad to see this finally happen. It&#x27;s been in the rumors for a while now that Ternus would be the next CEO but the timeline was uncertain.I&#x27;m interested to see what Ternus&#x27; first few moves are and how much he will avoid (or hopefully embrace) reversing some of the things Cook is responsible for.He has a long row to hoe when it comes to things like developer relations but from what I&#x27;ve heard, he is one of the best options we had for the next CEO.

Apple hardware has been a shining light for Apple for the past 5-10 years, even if a bit lucky. I’m curious how this effects the company as a whole going forward, hopefully positive

Apple is obsessed with minimalism so much that they refuse to hire any CEOs with first names longer than a single syllable.

Off topic, but it’s amusing to see that 3&#x2F;8 Apple CEOs were Mike, 2&#x2F;8 were John, and the rest are Steve, Tim, and Gil.

situations like this should allow for relaxing the title rules to &quot;unbury&quot; the lede.

No issue performance-wise but I wish there was more innovation, especially with the iPhones. For example, I was really impressed with Samsung&#x27;s privacy screen demo.

The iPhone is fine, but I find them to be... boring. The SoCs are very good, but they don&#x27;t have the best cameras, the best batteries, the fastest charging, the most innovative displays, etc. Apple isn&#x27;t pushing that hard there.

What is wrong with the hardware now? iPhone 17 series is great, Macs have no competition, Apple Watches lead in accuracy.Me thinks Apple software is the problem—I put Asahi Linux on my Mac.

About time. Hopefully we can see some meaningful hardware improvements in the coming years.

I think you will have your answer if you consider which approach nets the recipient the larger number of golden tributes.

John Apple, great guy people say he&#x27;s the best at computers, business I don&#x27;t know.

As long as he goes by &quot;John Apple&quot; he should be ok - usually the bribe gets credited to the surname.

I believe these bribes&#x2F;flatteries mostly confer a single-use benefit. Things like golden trophies seem to buy a victory in that moment, but they seem to have little relevance on decisions made even a month later, regardless of who gifted it and whether they&#x27;re still at the helm.

Basically. Tim is the ablative heat shield.

&gt; As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world.It sounds like Cook will continue to get the dirty work of pleasing world leaders while Ternus can focus on actually running the company.

Depends if you want a FIFA Peace Prize or not.

Is the loyalty represented by the golden trophy transferrable? Or is it tied to each CEO, like Applecare+?

Tim was a great CEO.I&#x27;m just pointing out product velocity slowed. I&#x27;m far from the first person to say it, it&#x27;s just a fact. In the five years before Cook we got first generation Apple TV, iPhone, iPad, and MacBook Air. Your list spans 14 years.

Yes, a very successful CEO and he secured a great legacy. I was skeptical when Jobs stepped down, but under Cook innovation did continue, but primarily in hardware.

Also the discipline in not blowing massive R&amp;D chasing AI; but having the machines&#x2F;architecture best suited to said AI...

Things he effectively presided over:* Apple Silicon, the most far-reaching technical transformation in the company&#x27;s history (probably a bigger deal than macOS itself)* Apple Pay* The Watch and Airpods product categories, both of which Apple now dominates.All while holding on to its position in phones and improving (drastically) its computers.It feels like a pretty successful term.

The M series transition was perfectly executed, but that trajectory was set up before Jobs left when they went all-in on in-house semiconductor design.

&gt; Few new products were launched, and those that were had mixed success.Tim oversaw the launch of the Apple Watch, Airpods, Airtags, Apple Pay, the Beats acquisition (which lead to Apple Music) and the launch of the M series chips.He&#x27;s had quite a few product launches under his belt, many of them company-defining products.

His legacy is he used Apple to help build China into a technological powerhouse at the expense of American workers.<a href="https:&#x2F;&#x2F;www.npr.org&#x2F;sections&#x2F;planet-money&#x2F;2025&#x2F;06&#x2F;17&#x2F;g-s1-72993&#x2F;how-apple-turbocharged-chinas-development" rel="nofollow">https:&#x2F;&#x2F;www.npr.org&#x2F;sections&#x2F;planet-money&#x2F;2025&#x2F;06&#x2F;17&#x2F;g-s1-72...</a>

To me, Tim Cook has turned Apple into a company that is both “doing amazingly well” and “in urgent need of a radical change in direction” at the same time.We’ll see how the new CEO sees it.

FaceID, AirPods, Apple Silicon, Vision Pro (though it was flop was a good try). Overall, I would actually place Tim above Steve in terms of business, although maybe not from a Human Computer Interaction design novelty perspective

Many of their acquired pro tools, and pretty much all of their server hardware and software, though much of that started before Cook took over. Plus the Mac Pro missteps were on his watch, as well as the current cancellation. Apple seems more and more unwilling to invest in niche hardware like the Mac Pro, except where they see it pushing the platform forward, like the Vision Pro.

What did they shut down? Aperture comes to mind, anything else?

&gt;&gt; Few new products were launchedI don&#x27;t think this is true. Apple Watch is basically in a market of its own. iPad might have existed before Cook but he turned it into something people actually use for stuff. Vision Pro may not be a financial success but the tech is impressive and it&#x27;s clear that work will pay off in the near term in other wearables. Apple Silicon is a phenomenal success. Apple TV is no longer a hobby and he&#x27;s been at the helm while they&#x27;ve developed their entire services business. AirPods rule the headphone market. Not mention the numerous Mac variants he presided over.

Tim Cook is a businessman who made the company bigger than Jobs could.But he is not an aestheticist as much as Jobs was. See how Cook has been destroying the faces of iPhones and Macs, which had a huge dent or what is ironically called a &quot;dynamic&quot; island on the top of the screen. Back of iPhones is desparetely ugly.Also he has not been presenting what makes us exicted. Apple&#x27;s Siri is forgotten so that he has to rely on Google&#x27;s Gemini instead of developing their own. While Samsung&#x27;s Galaxy has been deploying its 7th foldable phone, Apple has done none. Leaks are usual so we can tell what he will show at its annual conference well before he acutually does and it gives us no surprise at all.In a short term, &quot;what Cook&#x27;s Apple has innovated?&quot; -- I guess zero. Rather, deteriorated.As a long-standing user who started computer life with Performa 5220, keep using Macs as main machines and now run M3 MAX Macbook Pro to develop web apps, current Apple is never what I think it should be.Making the company bigger is great. But what about their products and services? These are also where Cook has been leading to. He seems to forget Job&#x27;s aphorism, &quot;Stay hungry, stay foolish.&quot;So I hope the new CEO changes the course.

I&#x27;m quite curious what Tim Cook&#x27;s legacy will end up being.There is no question many of Apple&#x27;s business experienced significant, impressive growth during his tenure. Amazing capital efficiency.There is also no question Apple lost product velocity. Few new products were launched, and those that were had mixed success.Tim was, at the end of the day, an elite financial operator. Apple shareholders were lucky to have him. Customers like myself probably have mixed opinions, and it remains to be seen how he set the company up for the future.

Start here: <a href="https:&#x2F;&#x2F;www.usatoday.com&#x2F;story&#x2F;news&#x2F;politics&#x2F;2025&#x2F;08&#x2F;07&#x2F;tim-cook-trump-gift&#x2F;85555805007&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.usatoday.com&#x2F;story&#x2F;news&#x2F;politics&#x2F;2025&#x2F;08&#x2F;07&#x2F;tim-...</a>

Depending on who you talk to, this could go either way. Some people want big companies to champion their own political ideals on a larger stage and think Apple should do more. Others would say Apple should stay out of it, after things like their gift to Trump[0], for example.[0] <a href="https:&#x2F;&#x2F;www.theverge.com&#x2F;news&#x2F;737757&#x2F;apple-president-donald-trump-ceo-tim-cook-glass-corning" rel="nofollow">https:&#x2F;&#x2F;www.theverge.com&#x2F;news&#x2F;737757&#x2F;apple-president-donald-...</a>

The privacy is more of a market position thing than it is a political thing.Apple has led the industry on hardware but is woefully behind on the software and services front. Focusing on device-level privacy controls turns what would be a gap into a moat, and it helps deprive Google and other services from monetizing their customer base.Not to say that it&#x27;s not something the company is passionate about - but it&#x27;s also good for their business. Especially when you compare it to things like human rights, transparency, and security research where Apple could take a stronger stand but don&#x27;t.

you mean offering gold bribes to the president along with $$$ to the prez inauguration to curry regulatory favor?

Curious as an outsider what you mean with US politics? Seems like Apple has a pretty strong stance when it comes to things like privacy that pushes back on some things (that could be smoke and mirrors though I guess).

XCode, Apple Music, Siri, Apple Maps, The App Store, Finder, Safari, Spotlight, iCloud...I&#x27;d need another hand to fully count all the Apple apps that have burned me in the past.

I can name some terrible software, but it wouldn&#x27;t be Apple&#x27;s.

&gt; Giving a golden statue of Trump has no effect on you and me, and a very large effect on Trump.No effect on you, really. You aren’t affected by gas prices or tariffs? They are bowing down and participating in Trump’s patronage schemes. Every powerful person who does this is complicit with all the horrible things done by the Trump administration. They are endorsing Trump and his ilk with their behavior if not their words, which allows and encourages him to continue his fraud and abuse.

&gt; Giving a golden statue of Trump has no effect on you and me, and a very large effect on Trump. He is gaining significant political capital while giving up nothing that matters (feel free to correct if I am wrong).He personally donated at least a million dollars to Trump&#x27;s inauguration, plus whatever to the campaign.

&gt; He is doing the most while giving the least.&gt; Contrast with every other tech executiveWhat contrast is there? Tech executives capitulated to Trump&#x27;s demands, and Tim Cook did the exact same thing. The problem doesn&#x27;t start and stop with the gold trophy, it encompasses things like European legislation, labor&#x2F;union laws, and complex supply chains that Apple needs federal support to manage. There are convoluted motives here, and the bizzaro FIFA trophies are only the tip of the iceberg.

I&#x27;d be careful normalizing bribery. It&#x27;s very micro-efficient, almost definitionally, but the macro effects of normalized bribery are well known and not good.

&gt; Giving a golden statue of Trump has no effect on you and me, and a very large effect on Trump.Bribery hurts everyone else following the law. It erodes public trust. All of us are definitely hurt by Trump&#x27;s extreme and obvious levels of corruption.

I admire how Tim Cook participates in US politics. He is doing the most while giving the least. I would do the same in his position, he is making the best of a difficult situation, and it is his duty to protect his company and employees.Giving a golden statue of Trump has no effect on you and me, and a very large effect on Trump. He is gaining significant political capital while giving up nothing that matters (feel free to correct if I am wrong). Contrast with every other tech executive, lawyer, and university dean in America, most of whom have been cowed into compromising on their deepest values, or even worse, have done so without hesitation. I cannot think of many tech execs whom history will be kinder towards.

Best in terms of what? Quality Control? UI&#x2F;UX?

oh the horror stories I&#x27;ve heard from friends at Apple. Don&#x27;t think I&#x27;ve heard anyone who writes tests at Apple

Google is much better at software than Apple...most in the Valley would agree with this.

Their legendary &quot;goto fail&quot; debacle as well as the ease with which ios has repeatedly been jailbroken would disagree. I think geohot once quipped: &quot;My lawyer could write a better malloc.&quot;

&gt; Apple&#x27;s software is the best in the [category of shit software]

Their software is better than most (if not all) of closed-source universe. That&#x27;s true, but the problem is, they were better in the past.I&#x27;m using both Linux and macOS close to 20 years (Linux is even more than 20, IIRC), and macOS (aka Mac OS) used to be snappier, more stable, more uniform and had incredibly low number of papercuts around the UI. Now it has some nasty thorns here and there, while Linux is improving steadily and not regressing much as macOS.Apple needs to overhaul their software stack. They can use a lot of sanding and polishing to bring the shine back. They need another &quot;Snow Leopard&quot; release, as many people say.On the other hand, even with all these bells and whistles, they can&#x27;t even get close to the composability of Linux systems. Doing so will also damage their bottom line, so they won&#x27;t, and that&#x27;s OK.

It&#x27;s worst in case of freedom, which is the most important aspect for me. Every release they are slowly turning in the screws and make it harder and harder to install apps from developers who haven&#x27;t jumped through all the hoops that Apple forces them to. I hope this change in leadership will change this strategy.

As a cross platform developer, MacOS is far buggier than Linux or Windows in my experience.

Opinions vary, but I&#x27;ve never found Apple software to be particularly good. Their hardware is almost always exceptional.I&#x27;d go further and say I am constantly frustrated by how difficult their software can make basic tasks. I often find many of their UX patterns unintuitive, or even feel user hostile at times. Small example, I really want to view passwords as I type them in. I constantly miss type passwords on touch screens. User error maybe, but frustrating experience.XCode is my least favourite IDE that I use regularily.

Safari is a shinning example of how wrong this is. 
Sorry.The fact that they tie the mobile version to the OS version is just ridiculous.

&gt; Apple’s software is the best in the non-free software world compared to Google&#x27;s or Microsoft&#x27;s, IMO. But that doesn&#x27;t mean it can&#x27;t be better.20+ years ago, software was so horrible that we were just tolerating it, and every new OS release was a big deal because there was hope things would get better! Today an OS release comes out and I have to be bothered by automatic &quot;you must upgrade messages&quot; to even care.People forget how horrible it used to be, and if you still use windows, how much worse it could be when vs. Apple (and let&#x27;s not get started on Linux).

What metrics or experiences lead you to that conclusion?I&#x27;ve used basically all of the major operating systems for 30+ years and I cannot stand macOS. I use a Mac as one of my work devices, and off the top of my head:* Basic things such as window management require third party tools to get things that are table stakes everywhere else. Even with third party tools doing anything with a &quot;full screen&quot; mode is not going to work the way you expect.* You can&#x27;t have separate scroll directions for your trackpad and your external mouse.* External peripherals in general are a disaster. Every time I connect or disconnect from a docking station my windows are left in awkward positions sized larger than my screen and I need to drag them around* macOS seems to store a different set of monitor orientations based on what USB port I connect my dock to - same dock, same monitors, 2 different layouts I had to configure independently. I don&#x27;t even know how you could accomplish that if you wanted it - and absolutely no one wants that.* Multiple monitors is constantly an afterthought, whether it&#x27;s menus, the dock, layouts, what have you* The Settings app is impossible to find anything in. You have to search, and that works OK sometimes, but the layout has no rhyme, reason, or comprehensible order* Safari. Enough said.I could keep going, but I absolutely do not associate Apple with quality software.

&gt; Apple’s software is the best in the non-free software world compared to Google&#x27;s or MicrosoftApple&#x27;s iOS is hot garbage. The macOS is not far behind on how horrible the UX is

Android and Windows are better than iOS and macOS in many non-trivial ways. They have their own problems too, but as a user of all of them I don&#x27;t prefer the Apple software. Apple&#x27;s hardware, on the other hand, is clearly superior.

Apple could use a fresh approach to their software release cycles. I wish i could talk to someone at apple on this.

I have not found this to be true for the software side of things.- Apple Music&#x27;s UI&#x2F;UX is quite rough on MacOS.- Trying to use my iPhone to type a long password on my Apple TV is hit-or-miss.- For some reason trying to view a password using Keychain requires you to enter your credentials twice, every time, for as long as I can remember.

&gt; Apple’s software is the best in the non-free software world compared to Google&#x27;s or Microsoft&#x27;sBut it&#x27;s worst in the Apple software world compared to Apple&#x27;s. In fairness, Microsoft has also been in steady tragic decline for a while. I don&#x27;t know about Google.

&gt; Apple’s software is the best [...] compared to Google&#x27;s or Microsoft&#x27;sHonestly, that&#x27;s such a low bar to hit.

Have you seen xcode? Have you seen Appstore connect in comparison to Google play console?

In my opinion Android (especially the Google Pixel flavour) is vastly more intuitive and logical than i(Pad)OS these days. I almost need to consult a manual to change my wallpaper on iOS. Anything to do with file management or notifications is also just plain bad on iOS. The keyboard is bad. Background downloads don&#x27;t work reliably. If I want to transfer photos from a computer onto an iPhone I need special software and then cannot delete those pictures on the phone itself. I can choose between 3 multitasking paradigms on iPad – terrible!

I find it hard to believe this comment isn&#x27;t sarcastic. Apple&#x27;s software, atleast in particular macos, is horrendous - to the point I ditched my m2 macbook for a thinkpad because of how bad it was. It&#x27;s like a toy OS.

&gt; Apple’s software is the best in the non-free software world compared to Google&#x27;s or Microsoft&#x27;sYou are comparing against the wrong thing.Compare it to NeXTSTEP from 35 years ago:<a href="https:&#x2F;&#x2F;infinitemac.org&#x2F;1989&#x2F;NeXTStep%201.0" rel="nofollow">https:&#x2F;&#x2F;infinitemac.org&#x2F;1989&#x2F;NeXTStep%201.0</a>NeXTSTEP was both more usable and better looking.

I haven&#x27;t really had to work with microsoft software but apple&#x27;s software quality is abysmal beyond the OS (and even the OS has places that are a joke, like the bluetooth stack).I&#x27;d rather use nano than having to write code on xcode.

I&#x27;m not sure how you can think Finder is better than the alternatives. It&#x27;s awful, and has always been awful, IMO.

Maybe 20 years ago, today it&#x27;s no better than anything else - well designed in some aspects, total trash in others. The stewards of xcode, spotlight and siri (among many other stinkers) are disqualified from the category of &quot;best&quot;

I still prefer macOS to desktop Linux or (yikes) Windows, but the margin has gotten smaller over the last several years. Unfortunately, that&#x27;s less because Linux or Windows have gotten that much better, and more because macOS has stalled (and even gone backwards in some ways).

What do you mean? Most if not all Apple&#x27;s software is not even the best in their own category, let alone &quot;in the non-free software world compared to Google&#x27;s or Microsoft&#x27;s&quot;. If we look at only these three and leave other competitors, you want to tell us that Safari is better than Chrome (Edge is the same now), Pages is better than Docs and Word, Numbers is better than Sheets and Excel, Keynote is better than Slides (arguably) or PowerPoint, Mail is better than Gmail or Outlook, iCloud better than Google Drive or OneDrive (ok lol), Facetime better than Meet or Teams, Apple Maps better than Google Maps or Bing Maps, Siri better than Google Assistant or Copilot... ?Outside the two.. Fina Cut better than Premiere Pro or Resolve or Avid, Logic Pro better than Pro Tools or Ableton or many others, Motion better than After Effects, Pixelmator better than anything from Adobe or Affinity..Come on, my dude. Only thing I haven&#x27;t mentioned is OS only because that&#x27;s a religion and I don&#x27;t fall into MacOS one.Apple&#x27;s hardware game is strong. Software isn&#x27;t, never has been.

Apple’s software has a kind of reliable predictability that many appreciate.But “best” is far too strong a word.For starters, most if not all their software can be described as simpler also-rans.And in line with that approach, for a company that innovates in hardware, it does not apply that effort to software.With two exceptions in the last two decades. The iPhone and Apple Watch operating systems &amp; interfaces were very creative efforts. Which genuinely matched the hardware innovation.Vision’s OS, on the hand, basically iOS-ified hardware that deserved to be treated like the first device to be positioned above and beyond the Mac. The natural interface doesn’t fall below the Mac’s, like a touch screen does. It fat exceeds it, given a keyboard-trackpad.Instead, software wise, we get another media and toy kiosk.I am stunned that Tim Cook didn’t see the opportunity to leave his mark with a device that took the capability crown further than the Mac, instead of falling for the 3D as cute feature un-vision.Pro hardware. Toy software.He has been a great CEO. But if he let Steve and his own legacy down anywhere, that is where.That, the predictable but mostly stalled vision of software apps. And all the odd software glitches on all their devices that seem to keep cropping up, that suggest poor underlying models to me.Their underlying systems software are a high point. The hardware integration is stand out.

It&#x27;s really gone to shit in the last 2 years

&gt; Apple’s software is the best in the non-free software world compared to Google&#x27;s or Microsoft&#x27;s, IMO.Apple does xcode, known for being perpetually broken and an ungodly mess of whatever design it had. Isn&#x27;t it enough proof to completely reject your claim?

Apple’s software is the best in the non-free software world compared to Google&#x27;s or Microsoft&#x27;s, IMO. But that doesn&#x27;t mean it can&#x27;t be better.

Let&#x27;s hope John takes his job Siriously

Did Vision Pro leadership subsequently take over Apple Intelligence?

Did they?  Why don’t I see people using this product while driving, or even walking down the street?

&gt; The Vision Pro software team did an incredible job. Its software is more impressive than its hardware.Good, can they move to fixing the base OS then?

&gt; Apple software is terribleThe Vision Pro software team did an incredible job. Its software is more impressive than its hardware.

I wish I could get my Chrome memory footprint so low

&gt; Apple software is terribleI killed a Finder process that was at 1.2 G ram consumed today...

The big bucks are for simultaneously groveling to Trump and China’s leaders. China usually makes or breaks the quarterly numbers after all.

FTA:&gt; As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world.This gives me the impression that at least for the near-term, Cook will still be the one groveling to the Trump White House. Whatever you think about that, that&#x27;s probably helpful for Ternus&#x27; dealings with the next administration.

The UX used to be better by a country mile. The liquid glass update was a genuinely serious regression. Is Windows or Android now better? At least those operating systems don&#x27;t have constant contrast issues and flickering. At this point they probably have more consistency.MacOS reliability has slowly gotten worse and worse, but the UX drop with liquid glass was profound.

Saying Apple Software is &#x27;terrible&#x27; is a blatant hyperbole. Has it degraded meaningfully over the last decade in terms of stability? Yes. Has it&#x27;s capability increased though? Yes. Has it become more secure by design? Yes. Is the UX better than anything else in market? By a country mile.

When was the last time you used the clusterf* that is iTunes on windows?Or more generically answer the question: how can I get an arbitrary audio file into my iTunes music? (hint: good luck)Music &#x27;synced&#x27; with iTunes but not appearing on my other devices? There must be some kind of arbitrary difference between &#x27;synced with iTunes&#x27; and &#x27;synced with iCloud&#x27;. I guarantee this is some kind of (barely) maintained legacy syncing to keep the iTunes workflow alive specifically so Apple can avoid giving users a modern &#x27;import to my cloud library&#x27; feature.

Because there are so many bugs that it makes me wonder if Apple Execs ever use their own software.For example, on MacOS, you can set an app to be on all spaces. But on reboot, despite that setting, it will stick to a single space, until you relaunch the app. It has been this way for 4-5 major OS versions.There are PLENTY of examples just like that.

They re-write many apps every few years as part of their major design changes.  These re-writes inevitably introduce lots of little bugs in uncommon workflows, and they often jettison whole features like AppleScript integration that cause real problems with users.  They then spend a couple of years fixing the worst of these bugs, and things die down.  Until the next UI-driven re-write.

You&#x27;ve not read about or had the Calculator memory leaks on macOS Tahoe, have you?

It&#x27;s all been downhill since snow leopard IMO. Maybe I&#x27;ve just become cynical and jaded over the years, but I don&#x27;t remember the last time I was excited for a new OS feature. Meanwhile the UX gets worse and worse with every new release. e.g. Tahoes janky corners, the dumbed down System Preferences app, random bugs that apple hasn&#x27;t fixed for years, etc

Their presumed lack of regression testing.

I&#x27;m genuinely curious why you think Apple software is terrible?

Disagree. Cook shows up to dinner parties with Trump all the time. I think he genuinely feels solidarity with the Epstein class.

re: US Politics, I view Apple&#x27;s gift of the gold &amp; glass trophy to Trump more as a humiliation ritual Cook had to endure so that they can continue to uphold their principles, but with a less adversarial government.Sure it&#x27;s gross but it does not necessarily signal an abandonment of values from Apple.

If they are going to tap a HW guy as CEO, the next big thing should be giving exec comp and positions to every member of the Asahi Linux team, and putting them in charge of SW at Apple.

Chairman Cook was a hardware guy, and is why apple&#x27;s hardware is excellent.This just suggests him holding on to more influence. What apple needs, badly, is a software and tech guy (Cook is not a tech guy).

Tapping a hardware guy as CEO sends a good signal, at least to me, looking in from the outside. The company is leading from its strength, and getting back to its roots. I wonder how Woz feels today, seeing this.But somewhere in the mix, Apple could also really use another great product mind, like the other Steve. It has been too long since the last era-defining product from Cupertino.I have no idea what that next big thing would be. And of course, a bad product mind in charge is worse than none at all! If the next big leaps come from other companies while Apple just keeps doing what it does best in the hardware categories that it already dominates, then I guess that&#x27;s fine, too.

by apple software, you mean ios or macos?

it means nothing when the UX is hot garbage

The user privacy can’t be overstressed. It and a sane release cycle are what keeps me on Apple.

So you&#x27;re looking forward to a $2000 iPhone 18e?

&gt; Hopefully better and American made products.&quot;Expensive for no good reason&quot; products?

Cook was a steward of Apple as an offshored manufacturing behemoth. I&#x27;m looking forward to where this reset goes. Hopefully better and American made products.The privacy focus is why Apple is dominant today, keep that up.

With Ternus being the new CEO don’t be surprised if Apple takes a more active role in designing around the three Stooges of memory and bring it (the design and engineering) in house like the rest of the Apple Silicon chips.

I feel like Apple&#x27;s biggest challenges these next 10 years will be logistics, being able to create or take advantage of additional redundancy in the supply chain for their major components.

You reminded me of Tim&#x27;s &quot;you should buy [your grandma] an iPhone&quot; quip which was based (on good advice).

I&#x27;ll forever associate Tim Cook with ZuckAnd his &quot;kind of glib&quot;No, Zuck, you&#x27;re just mad Apple introduced fine grained control so you can&#x27;t constantly scrape people&#x27;s credentials

&gt; this spoiled cheese tastes terrible&gt; when’s the last time you tried spoiled milk then?

There are still levels below “terrible”

&gt; Apple software is terribleWhen is the last time you used Windows 11? I begrudgingly have to run it on my gaming PC and almost every time it&#x27;s a frustrating experience where I want to put my fist through my monitor. Absolutely awful, zero taste, that will-do software. Windows explorer I believe is still single threaded, the integration of OneDrive into everything (my desktop is stored in OneDrive for some reason) with little to no way to undo it. Don&#x27;t even get me started on Copilot. My blood pressure just rose off the charts.

The software is what kept me away from iphones even though I hate android hardware

&gt;Apple software is terribleThat&#x27;s a wild claim.

&gt; maybe a change in leadership will change how Apple participates in US politicsI think you&#x27;re attributing a lot more agency to a CEO role (for a publicly listed company, at the least) than they actually have.

The less companies “participate in US politics”, the better for all involved

Home button issues were one of the most common hardware problems on iPhones &lt;7. The haptic button evaporated an entire class of critical failures, hardly a blunder.

Don&#x27;t forget that to shut down an iPhone, you need to remember the secret button combination. Of course holding the power button down doesn&#x27;t shut it off. Why would it? That&#x27;s just a standard held by EVERY OTHER ELECTRONIC DEVICE IN EXISTENCE.Man, I love Apple, but their stupidity is beyond baffling sometimes. No Siri updates for 10 years, making the hardware harder to use, single-handed use is no longer as easy or comfortable, and they haven&#x27;t done... anything(?) revolutionary in AGES. Their latest gaff was the Neo - a phone stretched out as much as possible to make a &quot;laptop&quot;. They couldn&#x27;t even bother to make the logo shiny on it, it was such a departure from true Apple style. Let&#x27;s not forget the 92 lenses on the back of the phone that stick out a quarter inch, a screen that&#x27;s nearly impossible to replace, and the hilariously pathetic &quot;iphone repair kit&quot; they lend you.I have zero confidence in this guy. Nothing he had oversight over has gone well, as far as I&#x27;m concerned.

&gt; Apple hardware is already amazingApple also made some amazing hardware blunders.My personal favorite is the force-touch home button on the previous generation iPhones and iPads wouldn&#x27;t work if you were wearing a band-aid. I don&#x27;t mean the fingerprint reader, it wouldn&#x27;t even click. So don&#x27;t ever cut yourself if you were planning to unlock your phone ever. It added basically nothing for the end user over the previous physical home button besides rendering the vibrate function wimpy and useless.

Pennies? Their devices have famously high margins.

The shareholders expect more profits. So no, the only way is ads and fees on the best sellers.If they can make 50B from ads in the iPhone in 12 months why invent a new device that will make pennies.Sorry folks, the math is brutal for the big corps. They cannot pivot and make cool things, the market demands to be milked until they bleed.

For all the faults of these companies, their founders and CEOs, I genuinely believe the world would have been a bit of a sadder place without companies like Apple and Google. That’s not something I can say about most companies (Microsoft), and honestly, there are companies I think the world would be better off without entirely (Oracle).

&gt; a renaissanceHow many renaissances does one company need? Apple hasn&#x27;t had enough? lol

My guess is that Cook will continue to handle some of the hairier political situations, letting Ternus focus on Apple itself.

&gt; If Steve was stil alive he&#x27;d still be competing we&#x27;d probably have Safari on Windows to this day... and cheaper computers (like the NEO but with upgradeable RAM)The MacBook Pro started using non-removable batteries in 2009. Also: <a href="https:&#x2F;&#x2F;www.folklore.org&#x2F;Diagnostic_Port.html" rel="nofollow">https:&#x2F;&#x2F;www.folklore.org&#x2F;Diagnostic_Port.html</a>I don&#x27;t think your fantasy that Steve would have staunchly defended upgradable RAM in the past decade has much grounding in reality. It seems entirely likely that he would have supported the switch to LPDDR to enable better battery life, higher performance and thinner form factors at the cost of sacrificing that upgradability.

Apple under Tim Cook stopped innovating, entirely. If Steve was stil alive he&#x27;d still be competing we&#x27;d probably have Safari on Windows to this day... and cheaper computers (like the NEO but with upgradeable RAM)

If he were going to do that he&#x27;d already have been doing it just like Tim locking down logistics long before he became CEO.Don&#x27;t count on it.

I too deeply appreciate the commitment to user privacy they&#x27;ve demonstrated. Their head of user privacy is a man of integrity and commitment.At the same time, privacy on internet-connected devices is like true liberty and justice -- rare, precious, fragile, and easily lost without active pursuit and sacrifice.I hope Temus has the courage and principle to keep fighting the good fight.

Wow, the worst example of violation of privacy is...(wait for it) local push notification storage being plaintext. We already bought it, no need to sell more Apple product to us!

I mean...Really what apple is doing is putting a spin on their core business model of selling users the technology rather than renting it to them by subsidizing its development through spying.It&#x27;s not so much that privacy is apple&#x27;s goal, but rather privacy is inherent to apple&#x27;s business model (unlike google, which has always been spyware).

&gt; I also want to say I really appreciate Tim Cook’s emphasis on user privacy and I hope John Ternus can continue this trend.You&#x27;re kidding right? News [1] just broke about how Apple&#x27;s permanent notification storage (that they refuse to fix) undermines encryption and is being exploited by law enforcement. And they conveniently left out the fact that they were giving out push notification data to law enforcement without any warrants from their transparency reports [2]. And these are just from the top of my head.Do we now presume all companies putting the word privacy on their ads are emphasizing privacy? Because Meta and Google does that too.[1] <a href="https:&#x2F;&#x2F;www.forbes.com&#x2F;sites&#x2F;larsdaniel&#x2F;2026&#x2F;04&#x2F;10&#x2F;fbi-pulled-deleted-signal-messages-from-an-iphone-without-breaking-encryption&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.forbes.com&#x2F;sites&#x2F;larsdaniel&#x2F;2026&#x2F;04&#x2F;10&#x2F;fbi-pulle...</a>
[2] <a href="https:&#x2F;&#x2F;www.wired.com&#x2F;story&#x2F;apple-google-push-notification-surveillance&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.wired.com&#x2F;story&#x2F;apple-google-push-notification-s...</a>

&gt;Mind you, Apple hardware is already amazing, but hopefully it can be even better with Ternus at the helm. Apple software is terrible, and hopefully Ternus can turn that around.It used to be the other way around, nice software and mediocre hardware.

Apple&#x27;s hardware (at least when it comes to their best selling products) is behind the times though.
Relatively old and small camera sensors, no new battery tech and falling behind manufacturers using silicon-carbon (most evident on the mediocre iPhone Air battery runtime), no design innovation, no alternative form factors etc

Tim Cook’s experience in logistics built Apple into the global hegemon it is today. I hope John Ternus’s experience with hardware can kick off a renaissance in both Apple hardware and software design. Mind you, Apple hardware is already amazing, but hopefully it can be even better with Ternus at the helm. Apple software is terrible, and hopefully Ternus can turn that around. I’m also hoping, without any evidence, that maybe a change in leadership will change how Apple participates in US politics.EDIT: I also want to say I really appreciate Tim Cook’s emphasis on user privacy and I hope John Ternus can continue this trend.